Who We Are | Facilities Maintenance Services Geelong | Facilities Maintenance Services Melbourne
Helping Industry Leaders Navigate Complex Paint and Property Projects with Confidence
Across corporate, government and civil sectors, more than ever, organisations require partners who move quickly, precisely with care. Projects need to be delivered seamlessly — not just completed, but executed with minimal disruption and total operational respect.
- Property maintenance and paint services partner for corporate, government and civil sectors across Melbourne and Geelong.
- Specialists in solving problems and delivering low-disruption solutions for complex asset maintenance projects.
- Full suite of services including painting, plastering, epoxy flooring, caulking, scheduled maintenance, and refurbishments.
- Dulux Accredited Painter, ensuring technical quality, compliance, and durable outcomes.
- Focused on operational certainty, strategic value, and protecting client assets and reputations.
Maxi Blue is a
performance-driven partner committed to making challenges disappear for clients operating in complex, high-pressure environments. Our foundations —
Reliability, Responsiveness and Resourcefulness — guide everything we deliver: practical, low-disruption solutions that create noticable operational benefits. A culture built on a foundation of
Respect.
Choosing Maxi Blue means means partnering with a team that delivers operational certainty, strategic value, and peace of mind, every time.
Strategic delivery, operational certainty, and services built on respect. That's the Maxi Blue difference.
Our Mission, Vision, and Core Values | Facilities Maintenance Services Geelong
Shaping the Future of Property Maintenance Services in Australia through our Values
At Maxi Blue, our values are more than principles — they are practical standards embedded into every decision we make, from recruitment through to fulfilment, our values are our north star. The following outlines how our values directly shape our way of working, client experience and outcomes.
How Our Values Shape Your Experience:
Respect (Our Cultural Foundation)
- Every interaction demonstrates genuine care for your time, your assets, and your business.
- Respect is actively shown — not just spoken — through thoughtful service and professional conduct.
- You are treated as a priority, not a transaction.
- Decisions are made with you, your outcomes, and your community in mind.
- You experience a service mindset that makes everything easier, more considered, and more valuable for you.
Reliability
- You experience dependable outcomes, project after project — with no second-guessing.
- Timelines, budgets, and quality commitments are consistently met, protecting your reputation.
- Stress-free project management gives you confidence to focus on your role/business, not the project.
- Disruption is minimised and operational continuity is prioritised.
- Strong, trusted relationships are built through consistency, predictability, and proven delivery.
Responsiveness
- Immediate action and rapid solutions are available when you need them most.
- Clear, proactive communication keeps you informed — no chasing, no frustration.
- Urgent needs are addressed without delays, safeguarding your operations and timelines.
- Our one-call, no-follow-up approach simplifies your life and reduces stress.
- You feel fully supported, valued, and confident that problems will be solved swiftly and professionally.
Resourcefulness
- Solutions are tailored precisely to your unique challenges — not one-size-fits-all.
- Innovative thinking and adaptive expertise drive faster, smarter outcomes.
- Complex problems are solved proactively, without requiring constant client management.
- External/domain-knowledge expertise is leveraged where needed to deliver the best result, quickly and efficiently.
- You gain complete confidence knowing that even difficult challenges are handled seamlessly.
Your Experience
1. Minimal Disruption
You experience minimal disruption to your business or daily life, saving time and enjoying a simpler, easier, and more convenient process.
2. Consistency
You feel secure and confident, knowing outcomes are consistently delivered as promised — making peace of mind a natural part of the service.
3. Professionalism
You feel heard, appreciated, prioritised, and cared for with professionalism, respect, and clear communication reinforcing trust and confidence at every stage.
4. Asset Care
You see outstanding workmanship, careful asset handling, and lasting results that preserve and enhance the value of your property or facilities.
5. Compliance Assurance
You experience the certainty that all work is completed safely and in full compliance with standards — protecting your people, property, and reputation.
At Maxi Blue, careful planning and disciplined execution ensure minimal disruption to client operations. Outcomes are delivered consistently and as committed, providing confidence across every stage of the project. Professional standards are applied from the outset, with clear communication and client priorities embedded into every process. Asset care is a core focus, with workmanship designed to protect and enhance long-term property value.
Full compliance is built into every project, safeguarding people, assets, and reputations without compromise.
Built for Complex Environments
Designed for Minimal Disruption
Built with Purpose
Grown Through Service
2004
Ivan Jeličić begins his journey in the property services and coatings industry, gaining experience in both client service and site operations.
2010
Maxi Blue is founded with a mission to deliver structured, reliable painting and property services across Melbourne and regional Victoria.
2013
Maxi Blue earns Dulux Accreditation, reinforcing its commitment to quality, professionalism, and compliance.
2016
Expansion into multi-site commercial and facility portfolios, with dedicated support for real estate networks and asset managers.
2018
Launch of MXB Property Solutions, providing tailored support to the real estate, commercial, and facilities sectors.
2020
Introduction of specialist operational units — coatings, epoxy, plaster, caulking — supporting more complex and fast-turnaround site requirements.
2021
Maxi Blue appointed to the Dulux National Advisory Panel for Accredited Painters — contributing to innovation, sustainability, and industry leadership.
2022
Launch of MX Deluxe, delivering premium residential transformations with design-led finishes and environmentally conscious systems.
2023
Strategic growth into industrial sectors, including warehousing, logistics, and automotive, with zero-downtime epoxy systems and compliance-aligned delivery.
2024
Maxi Blue recognised as a preferred partner for national brands, builders, and property management firms across Victoria — continuing to raise standards and simplify service delivery.
2025
Maxi Blue establishes Professional Service Units (PSU’s) and Specialised Operational Units (SOU’s) to elevate service levels through domain-knowledge experts.
2026
Maxi Blue continues to evolve, exploring new opportunities and strengthening its position as a trusted leader in property services.
Reliable by Nature
Responsive by Design
Ivan Jeličić | CEO | Founder
Maxi Blue Geelong | Mission and Vision | Dulux Accredited Painters | Dulux National Advisory Panel
A Clear Vision to Deliver Superior Customer Outcomes in Paint and Property Services
Clients today expect more than technical outcomes — they expect clear communication, operational alignment, and professional accountability. Maxi Blue was founded on the belief that no-nonsense, practical delivery is the foundation of great customer service.
At Maxi Blue, technical excellence and operational precision are not internal goals — they are standards we share and actively nurture with Dulux. As a Dulux Accredited Painter and active member of the Dulux National Advisory Panel, Maxi Blue contributes to the advancement of service standards across the property services sector.
Our Mission
Our Mission is to provide responsive, reliable and resourcefulservices with maximum efficiency, every single day.
Our Vision
Our Vision is to position Maxi Blue as a thought-leader inpainting and property services through professional development, innovation and respect for our industry
Our Customer Service Promises
- We commit to responding to your enquiries promptly, eliminating the need for follow-up calls.
- We will ensure reliability in delivering premium-quality painting and property services.
- We will conduct ourselves with the utmost professionalism, treating every client with the respect we ourselves expect.
- We will provide transparent pricing with no hidden fees and recommend solutions that best meet your needs and budget.
- We will deliver our work with the highest quality, in the safest, cleanest, most time-efficient manner.
Our alignment with Dulux® Charter of Values
Our alignment with the Dulux® Charter of Values reinforces Maxi Blue’s commitment to professionalism, technical excellence, and client-first service.
1. Integrity
- We are honest and ethical in everything we do.
- We keep our commitments and treat our clients with respect
2. Client satisfaction
- Our success is measured by the delight of our clients
- We strive to exceed industry standards in customer service and innovative painting solutions
3. Excellence
- We pride ourselves on the quality of our craftsmanship
- We are committed to achieving excellence in the operational and administrative aspects of the business
4. Sustainable solutions
- We take care and responsibility for our environment by utilising best practice waste management systems
- We offer our clients the choice of having Dulux premium, low VOC paints that contain almost no paint smells and less air pollution
5. Health and safety
- We are committed to ensuring that the safety of our employees, our clients and our community is never compromised
- We comply with all OH&S legislation
Dulux Accredited Painters. Trusted by Australia's most trusted paint brand.*
*Reader’s Digest Trusted Brands Survey 2016
Achieving operational objectives requires service partners who deliver
consistently and contribute to broader outcomes. Our structure, systems, and culture are designed to support these expectations through
disciplined execution and
client-first service.
At Maxi Blue, consistent delivery, proactive communication and your business continuity are embedded into our daily operations — not treated as an option.
A vision for industry leadership, backed by Dulux, the best in the industry.
Want to learn more about how we can help you? Say hello!
Ready to minimise your downtime and maximise your operational confidence? Book a no-obligation site assessment with Maxi Blue’s epoxy specialists today.
Practical Solutions. Proven Reliability.
Maxi Blue Painting and Property Services
a 3/67 Pakington Street, Geelong West VIC 3218
t 1300 MAXI BLUE (1300 629 425)
e info@maxiblue.com.au
