About Maxi Blue | Painting and Facilities Maintenance Services Geelong

Geelong's Premium Paint and Property Maintenance Services Provider

Maxi Blue delivers expert painting and property services across Geelong, Surf Coast, Bellarine and beyond. Our responsive teams specialise in property maintenance, refurbishment, and coatings for commercial, industrial, residential and civil sectors. We combine proven outcomes with minimal disruption, helping asset managers, property owners and business leaders protect their assets.

Delivering Practical and Efficient Painting and Property Solutions.

Who We Are | Facilities Maintenance Services Geelong | Facilities Maintenance Services Melbourne

Helping Industry Leaders Navigate Complex Paint and Property Projects with Confidence

Across corporate, government and civil sectors, more than ever, organisations require partners who move quickly, precisely with care. Projects need to be delivered seamlessly — not just completed, but executed with minimal disruption and total operational respect.


  • Property maintenance and paint services partner for corporate, government and civil sectors across Melbourne and Geelong.
  • Specialists in solving problems and delivering low-disruption solutions for complex asset maintenance projects.
  • Full suite of services including painting, plastering, epoxy flooring, caulking, scheduled maintenance, and refurbishments.
  • Dulux Accredited Painter, ensuring technical quality, compliance, and durable outcomes.
  • Focused on operational certainty, strategic value, and protecting client assets and reputations.


Maxi Blue is a performance-driven partner solving complex problems quickly and precisely — so clients can stay focused on what matters. Our cultural foundation of Respect enables us to deliver Reliable, Responsive and Resourceful solutions. We provide practical, low-disruption solutions that create noticeable operational benefits to all of our clients.

Choosing Maxi Blue means means partnering with a team that delivers operational certainty, strategic value, and peace of mind, every time.

Responsive delivery, operational certainty, and services built on respect. That's the Maxi Blue difference.

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Our Mission, Vision, and Core Values | Facilities Maintenance Services Geelong

Shaping the Future of Property Maintenance Services in Australia through our Values

At Maxi Blue, our values are practical standards embedded into every decision we make. From recruitment through to fulfilment, our values guide our way of thinking, acting and doing.


How Our Values Shape Your Experience:

At Maxi Blue, careful planning and disciplined execution ensure minimal disruption to client operations, creating confidence at every stage of the project. Professional standards are applied from the outset, with clear communication and client priorities embedded into every process. Asset care is a core focus, with workmanship designed to protect and enhance long-term property value.


Full compliance is built into every process, safeguarding people, assets, and reputations without compromise.

Built for Complex Environments

Designed for Minimal Disruption

  • Respect (Our Cultural Foundation)
    1. Every interaction demonstrates genuine care for your time, your assets, and your business.
    2. Respect is actively shown, not just spoken, through thoughtful service and professional conduct.
    3. You are treated as a priority, not a transaction.
    4. Decisions are made with you, your outcomes, and your community in mind.
    5. Experience a service mindset that makes everything easier, more considered, and more valuable.
  • Reliable
    1. You experience dependable outcomes, project after project. No second-guessing.
    2. Timelines, budgets, and quality commitments are consistently met, protecting your reputation.
    3. Stress-free project management gives you confidence to focus on your role/business, not just the project.
    4. Disruption is minimised and operational continuity is prioritised.
    5. Strong, trusted relationships are built through consistency, predictability, and proven delivery.
  • Responsive
    1. Immediate action and rapid solutions are available when you need them most.
    2. Clear, proactive communication keeps you informed — no chasing, no frustration.
    3. Urgent needs are addressed without delays, safeguarding your operations and timelines.
    4. Our one-call no-follow-up approach simplifies your life.
    5. You feel fully supported, valued, and confident that problems will be solved swiftly and professionally.

  • Resourceful
    1. Solutions are tailored precisely to your unique challenges, not one-size-fits-all.
    2. Innovative thinking and adaptive expertise drive faster, smarter outcomes.
    3. Complex problems are solved proactively, without requiring constant client management.
    4. External/domain-knowledge expertise is leveraged where needed to deliver the best result, quickly and efficiently.
    5. You gain complete confidence knowing that even difficult challenges are handled seamlessly.
  • Your Experience

     1. Minimal Disruption   

    You experience minimal disruption to your business or daily life, saving time and enjoying a simpler, easier, more convenient process.


     2. Consistency  

    You feel secure and confident, knowing outcomes are consistently delivered as promised.


     3. Professionalism  

    You feel heard, appreciated, prioritised, and cared for with professionalism, respect, and clear communication reinforcing trust and confidence at every stage.


     4. Asset Care  

    You see outstanding workmanship, careful asset handling, and lasting results that enhance the value of your asset.


     5. Compliance Assurance  

    You experience the certainty that all work is completed safely and in full compliance with regulatory standards.

Built with Purpose

Grown Through Service

2004

Industry Experience

Ivan Jeličić begins his journey in the property services and coatings industry, gaining experience in both client service and site operations.

2011

Maxi Blue Launch

Maxi Blue establishes its first commercial relationship with Edgestone Developments, setting the foundations for a new standard in customer service within the painting services industry.

2012

Maxi Blue Commercial

Maxi Blue builds on its early wins and learnings within the painting services industry to actively grow its book of commercial clients.

2013

Major Commercial

Building on earlier commercial work, Maxi Blue begins attracting larger clients with its innovative approach to painting.


24/7 Rectifications

Maxi Blue launches 24/7 rectification services to meet rising demand for responsiveness, expanding its client base.

2014

Asset Management

With a strong grasp of operational demands and growing capacity, Maxi Blue establishes an Asset Management Service team to support facility managers.


Protective Coatings

Recognising the need for reliable, responsive alternatives to complex competitors, Maxi Blue secures a major protective coatings contract at Station Pier.

2016

Expansion

Identifying the need for a single point of contact across projects, Maxi Blue secures a major contract spanning Automotive, Education, and Medical sectors.


Dulux Accreditation

Committed to elevating the customer experience, Maxi Blue partners directly with Dulux as a Dulux Accredited Painter, building on the expertise of Australia’s leading paint brand.

2017

Large Scale Epoxy

Working closely with Dulux to minimise downtime and cost of Epoxy Floor Coatings in the automotive industry, Maxi Blue wins contracts with Werribee VW, Nissan and Mitsubishi.

2018

Maintenance

Maxi Blue wins maintenance contracts across various banking, retail and hospitality spaces across Melbourne, establishing plastering, caulking and carpentry teams to meet client needs.

2019

Epoxy Growth

Maxi Blue wins major contracts from local food manufacturer, seeking more personalised and responsive services compared to large corporate competitors in protective coatings.

2021

Regional Services

Maxi Blue establishes regional services to support the needs of signage installers working with some of Australia’s largest retail brands.

2022

State-wide Growth

Maxi Blue extends its state-wide services, delivering a full range of coatings services at 5 days notice covering Mildura, Warrnambool, Sale and Albury.

2023

Commercial Growth

Maxi Blue wins maintenance contracts across various banking, retail and hospitality spaces across Melbourne, establishing plastering, caulking and carpentry teams to meet client needs.

2024

Sporting Stadiums

Seeking a reliable contractor able to work around home and away game fixtures, Maxi Blue provides patch and painting services to one of Victoria’s largest AFL stadiums.

2025

Our Present Day Focus

Maxi Blue is engaging directly with key decision makers and industry leaders, articulating our core values through our sector-specific solutions. Operating through a unified service model, we strengthen alignment with market needs.

2026 & beyond

Our Envisioned Future

Maxi Blue enters a new phase of delivery at scale. Digitised systems and structured workflows enable consistency and speed across sectors. Its partnership with Dulux deepens around material innovation and service quality. Human-centric technologies enhance decision-making while keeping people at the core. As industry expectations evolve, Maxi Blue shapes the standard others follow.

Reliable by Nature

Responsive by Design

Ivan Jeličić | CEO | Founder

Maxi Blue Geelong | Directors Statement | Dulux Accredited Painter | Dulux National Advisory Panel

A Commitment to Customer Outcomes

Clients need more than technical knowledge — they expect clarity, accountability, and outcomes delivered without disruption. Maxi Blue was founded on the principle that operational excellence, clear communication, and disciplined service are non-negotiables. As a Dulux Accredited Painter and active contributor to the Dulux National Advisory Panel, we bring a consistent, elevated standard to every engagement. Our structure and culture are engineered to reduce friction, support alignment, and deliver value at every stage.

  • Our Mission

     Our Mission is to provide responsive, reliable and resourcefulservices with maximum efficiency, every single day.  

  • Our Vision

     Our Vision is to position Maxi Blue as a thought-leader in painting and property services through professional development, innovation and respect for our industry  

  • Our Customer Service Promises
    1. We commit to responding to your enquiries promptly, eliminating the need for follow-up calls.
    2. We will ensure reliability in delivering premium-quality painting and property services.
    3. We will conduct ourselves with the utmost professionalism, treating every client with the respect we ourselves expect.
    4. We will provide transparent pricing with no hidden fees and recommend solutions that best meet your needs and budget.
    5. We will deliver our work with the highest quality, in the safest, cleanest, most time-efficient manner.
  • Our alignment with Dulux® Charter of Values

    Our alignment with the Dulux® Charter of Values reinforces Maxi Blue’s commitment to professionalism, technical excellence, and client-first service. 


    1. Integrity

    • We are honest and ethical in everything we do.
    • We keep our commitments and treat our clients with respect

    2. Client satisfaction

    • Our success is measured by the delight of our clients
    • We strive to exceed industry standards in customer service and innovative painting solutions

    3. Excellence

    • We pride ourselves on the quality of our craftsmanship
    • We are committed to achieving excellence in the operational and administrative aspects of the business

    4. Sustainable solutions

    • We take care and responsibility for our environment by utilising best practice waste management systems
    • We offer our clients the choice of having Dulux premium, low VOC paints that contain almost no paint smells and less air pollution

    5. Health and safety

    • We are committed to ensuring that the safety of our employees, our clients and our community is never compromised
    • We comply with all OH&S legislation

    Dulux Accredited Painters. Trusted by Australia's most trusted paint brand.*


    *Reader’s Digest Trusted Brands Survey 2016

At Maxi Blue, consistent delivery, proactive communication and your business continuity are embedded into our daily operations — not treated as an option.

A vision for industry leadership, backed by Dulux.

Contact us today

Raising the bar in property services

Maxi Blue operates through a clear, three-pillar model designed around elevating the customer experience at every touchpoint. Together, they form a system of accountability, consistency and compliance.
"Our Vision is to position Maxi Blue as a thought-leader inpainting and property services through professional development, innovation and respect for our industry."

Ivan Jelicic | Founder & Director | Maxi Blue
Maxi Blue Corporate

Maxi Blue Corporate is the organisation's strategic nucleus, setting direction, safeguarding governance, and ensuring enterprise-wide integrity. Through structured oversight and innovation stewardship, it drives resilience and ethical cohesion across all service units. Guided by the Advisory Board, it protects long-term value and operational consistency, enabling every part of Maxi Blue to perform in alignment.

Compliant solutions. Reliable execution. Exceptional results.
Professional Service Units

Maxi Blue's Professional Service Units (PSUs) deliver industry-specific solutions through MX Deluxe and the MXB suite of commercial specialisations. Each PSU combines deep domain knowledge with Dulux-backed support, ensuring tailored, compliant, and commercially relevant outcomes. Structured around key verticals, our PSUs uphold Maxi Blue's promise of responsive, reliable, and resourceful service.

Tailored solutions. Industry expertise. Consistent delivery.
Specialised Operational Units

Our Specialised Operational Units form the delivery backbone of Maxi Blue, executing projects across a range of sectors with precision. Led by senior trade professionals, they uphold the highest standards in quality, safety, and continuity. Maxi Blue Projects, Coatings, Epoxy, Plastering, and Caulking manage on-site functions, resource planning, and quality — supporting our PSUs to deliver every promise on the field.

Skilled execution. Quality standards. Reliable outcomes.

One Framework. One Unified Purpose.

Setting a New Service Benchmark in the Property Services Industry.

Want to learn more about how we can help you?

Say hello!

Ready to minimise your downtime and maximise your operational confidence? Book a no-obligation site assessment with Maxi Blue’s epoxy specialists today.

Practical Solutions.

Proven Reliability.

Contact us today

Maxi Blue Painting and Property Services

a  3/67 Pakington Street, Geelong West VIC 3218

t  1300 MAXI BLUE (1300 629 425)

e  info@maxiblue.com.au